every great love story starts with a hello.

hi there, I'm holly.

read the blog

4-Month Networking Map

IF YOU CRINGE AT THE THOUGHT OF NETWORKING… DON’T SKIP THIS! Seriously, I know this is scary. I know you’re probably thinking that you don’t need to network or want to network. I’m here to tell you that this will make a HUGE difference in your business and WILL impact your bottom line! Best of […]

November 12, 2020

4-Month Networking Map

Ask The Expert, Stationery, Tips and Tricks, Weddings

The Full Post  »

5 Tricks to Up Your Efficiency

THE POWER OF EFFICIENCY As a lover of efficiency, there are few things that make me happier than finding a way to do something faster and with less effort (like my old boss loved to say: “Work smarter, not harder!”). Do you have days where you find yourself spinning your wheels and the day is dragging on, while you’re stuck […]

October 29, 2020

5 Tricks to Up Your Efficiency

Ask The Expert, Design, Stationery, Tips and Tricks, Weddings

The Full Post  »

How to Turn On (Or Off) Vacation Brain

  We’re all been there: you’ve been busting your butt the entire wedding season and you’re so exhausted that you’ve started having nightmares about forgetting your DSLR at home, writing guest names wrong on the escort cards, or forgetting to move cocktail hour from the bar to outside. You need a vacation, my dear, and you […]

May 3, 2018

On the Blog: How to Turn On (and off) Vacation Brain

Ask The Expert, Design, Studio, Uncategorized

The Full Post  »

The Business Hierarchy of Needs

    How do you know what your business needs to survive? I’ve been mulling over that question myself since I officially started Sablewood three years ago, and after much trial and error, I think I’ve found the answer. This isn’t a guide to marketing yourself (that will come later), but this IS the first […]

January 25, 2018

On The Blog: The Business Hierarchy of Needs

Ask The Expert, Design, Studio, Tips and Tricks, Uncategorized

The Full Post  »

The Comparison Conundrum

  Let me make something super clear right off the bat: comparing yourself to others is something that everyone struggles with. Every. One. (My husband hates when I speak in absolutes, but I think it’s safe to do so for the above statement.) And just so you understand the importance of this, I’m going to bold […]

January 18, 2018

On The Blog: Comparison Conundrum

Ask The Expert, Design, Studio, Tips and Tricks, Uncategorized

The Full Post  »

The Stationery Pricing Taboo, Part III

Now that we understand WHY it’s important to create industry standard pricing, how do other professionals price their work? Well, this week I have a special treat for you: you’re going to hear from other calligraphers and stationers who have struggled with pricing and come out the other side! Everyone has amazing advice for you […]

October 12, 2017

On the Blog: The Stationery Pricing Taboo Part Three

Ask The Expert, Design, Studio, Tips and Tricks, Uncategorized, Weddings

The Full Post  »

Digital Housekeeping: How It Made Me Happier

Buckle up, y’all. I recently did a digital housekeeping thing, and it was ahhh-mazing. Ready for it?

September 18, 2017

On the Blog: Digital Housekeeping

Ask The Expert, Design, Studio, Tips and Tricks, Uncategorized

The Full Post  »

Why You Should Forge Your Own Path

“You don’t look like a wedding planner,” my college guidance counselor told me. In my head, my jaw dropped. What did she just say to me?! In reality, I cocked my head to the side. I clutched my daily planner so hard my fingers turned white and said in my most passive-aggressive voice, “Oh? How so?” […]

April 21, 2017

On The Blog: Forge Your Own Path

Ask The Expert, Design, Uncategorized, Weddings

The Full Post  »