When I'm not designing or styling, you can find me expanding my library, writing my novel, scouring antique stores, or remodeling the new mid-century home my husband and I share with our two sweet (and crazy) cats: a tuxedo called Benson J. Cat and a kitty-cow named Stormy Llewelyn. 

My creativity has manifested itself in many interesting ways throughout my life.

When we took family vacations, I dreamed up elaborate printed trip itineraries. I wrote plays and illustrated maps of the fictional worlds I created. My lifelong passion for design and balance was channeled into a successful and award-winning graphic design career. But as far back as I can remember, I have been writing and telling stories about love.

and storyteller of love.

designer, Calligrapher, Writer,


Let's work together!

want to know more about me?

listen to my podcast interview!

My name is Holly Goodman — I’m the creative force behind Sablewood Paper Company, a quality-obsessed, full-service invitation design and calligraphy studio based in the Seattle area.

If you want to create pieces that last for the rest of your lives, or you have a burning desire to give your guests a memorable experience, you’ve come to the right place!

Invitations can be a daunting task to tackle when planning a wedding or elopement, but my goal is make the process as easy as possible.

Don’t worry about deciding on paper type, how to mail your announcements, or any of the nitty gritty details — I’ll handle all of that for you! I’ll take your budget and desires into account and will present you with options that will delight both you and your loved ones.

When I rediscovered my childhood calligraphy set, I knew that I had found my calling. But I didn't leave my roots behind: I still tell stories every day...except now, they're real love stories with real happily ever afters.

I take great pride in thoughtfully designing pieces for weddings that also serve as precious keepsakes. My pieces are designed in-house and assembled with a delicate touch—all to bring joy and excitement to both you and your guests.

If paper could speak for itself,

invitations would say, "I love you."

Seen embellishing the pages of